Abstract: Excited-state intramolecular proton transfer (ESIPT) is favored by researchers because of its unique optical properties. However, there are relatively few systematic studies on the effects of changing the electronegativity of atoms on the ESIPT process and photophysical properties. Therefore, we selected a series of benzoxazole isothiocyanate fluorescent dyes (2-HOB, 2-HSB, and 2-HSeB) by theoretical methods, and systematically studied the ESIPT process and photophysical properties by changing the electronegativity of chalcogen atoms. The calculated bond angle, bond length, energy gap, and infrared spectrum analysis show that the order of the strength of intramolecular hydrogen bonding of the three molecules is 2-HOB < 2-HSB < 2-HSeB. Correspondingly, the magnitude of the energy barrier of the potential energy curve is 2-HOB > 2-HSB > 2-HSeB. In addition, the calculated electronic spectrum shows that as the atomic electronegativity decreases, the emission spectrum has a redshift. Therefore, this work will offer certain theoretical guidance for the synthesis and application of new dyes based on ESIPT properties.