Abstract: The Eu³⁺-doped La₂Zr₂O₇ phosphor with rod-like morphology was successfully synthesized by conventional solid state reaction and hydrothermal method. X-ray diffraction patterns, transmission electron microscopy, and photoluminescence spectra were employed to charac-terize its structure and morphology as well as luminescent properties. The results indicated that the red-emitting phosphor La₂Zr₂O₇:Eu³⁺ had well crystallized and belonged to the cubic structure with space group of Fd3m. The as-obtained product mainly appeared as straight nanorods with an average diameter of 47 nm and length of 50-700 nm. The pos-sible growth mechanism was also discussed. It was found that under blue excitation with a wavelength of 466 nm, the La₂Zr₂O₇:Eu³⁺ phosphor exhibited a characteristic red emission at 616 nm that was attributed to the hypersensitive ⁵DO_→⁷F2 _{electric dipole transition of Eu³⁺ ions. Meanwhile, it was more interesting to note that the emission of ⁵D}1_→⁷FJ _{(J=0, 1, 2) transitions and the splitting patterns of ⁵D}0_→⁷FJ (J=1, 2, 4) transitions of Eu³⁺ ions can be observed in the luminescent spectra of La₂Zr₂O₇:Eu³⁺. It was demonstrated that Eu³⁺ preferred to occupy a low symmetry site.